The adidas 3Stripes blog is where you'll be first to read about adidas products and launches, brand news, events, competitions and offers exclusive to 3Stripes members.

adidas Futurecraft 4D

adidas Unveils Industry’s First Application Of Digital Light Synthesis with Futurecraft 4D

- adidas strategically partnered up with Carbon to create the first performance footwear crafted with light and oxygen - - Digital Light Synthesis enables adidas to bring the most personalised performance products from imagination into physical reality - - adidas to create high performance footwear with scale and speed through Digital Light Synthesis, with more than 100,000 pairs by end…Read More >


Street. Sport. Style

Shop all latest adidas products online

Accra Ghana, 24th February - adidas in partnership with its official retail partner in Ghana, Nutmeg Limited, recently announced the launch of an e-commerce platform, to encourage online shopping of its products in Ghana. The platform, provides an opportunity for all adidas consumers from across Ghana to get closer to their preferred brand, keep up to date with the…Read More >


Here to Create

adidas Challenges Athletes to Unleash Their Creativity in 2017 Women’s Campaign

Supermodel Karlie Kloss, WNBA All-Star Candace Parker and Fitness Influencer Hannah Bronfman Prove Creativity is the Difference Maker in the New Film Series   February 1, 2017 – adidas today unveiled a global campaign underlining the brand’s aggressive pursuit for creativity to push the boundaries of sport. The new campaign, titled “Unleash Your Creativity,” is told through a female athlete’s…Read More >



adidas Originals Launches Original Campaign and Film: Original is never finished

Herzogenerauch, 18th January – adidas Originals launches “Original” with a new film, Original is never finished, featuring visionaries from the worlds of music, skate, sport, style and art. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative, reimagined approach to today’s streetwear culture. With a…Read More >



KANYE WEST and adidas Originals just dropped the YEEZY BOOST 350 V2

In 2015, the YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of color, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016. Redesigned yet…Read More >



The new adidas Stellar pack takes to the field

First never follows with the new adidas Stellar pack – the next generation of speed. As the Speed of Light continues to be absolute, so do the colours in this pack. X remains one of the lightest soccer cleats, allowing you to cause chaos through speed. Choose it to define your game and dominate the competition with flying colours. Check…Read More >