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KANYE WEST and adidas Originals just dropped the YEEZY BOOST 350 V2

In 2015, the YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of color, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016.

Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic. The 350 V2 makes an audacious play for color with an upper composed of Primeknit in three impactful hues of yarn. A streak of solar red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction.

Here are the rules to get your hands on the new YEEZY BOOST 350 V2:

  1. To stand the chance to to buy a YEEZY BOOST 350 V2, sign up at www.AREA3.co.za and complete your requested details.
  2. Entries only open from 12h00 pm on Tuesday 20 September until 12h00 pm on Thursday 22 September 2016 and you may only enter your name once and select one retail store. Multiple entries = disqualification.
  3. Shoppers will be randomly drawn and contacted telephonically
  4. Successful shoppers must arrive at their designated store to purchase their pair in person between 12:00 and 15:00 on Saturday the 24th of September 2016. No show. No Shoe. And will result in the allocated pair being forfeited and a new Shopper will being drawn.

Terms and conditions apply.

The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. Featuring the distinct center stitching on its upper as well as the signature ribbed outsoles, the YEEZY BOOST 350 V2 pays homage to its predecessor.

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